hiper blog

 

 

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Feb. 27, 2020

Tailored transactional communication? Welcome to the Age of Experience

When talking about products, there is nothing new about personalized marketing strategies. From e-commerce to brick-and-mortar stores, the goal is to establish a one-on-one conversation between brand and consumer to increase the conversion rate, in an approach that reflects a new economic structure: the experience economy.

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Dec. 6, 2019

More and more digital: a new look at customer’s financial journey

Besides his expertise in technology, multichannel and customer experience, Danilo Pecorari, CEO Brazil at :hiperstream, is also a consumer. And looking through the customer lens, he proposes a reflection on today’s financial journey.

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